Top 3 Internet Marketing Tools


Let's begin with a discussion about three basic tools you will need to sell online. These are core tools you will need to create and establish your internet presence.

Basic Internet Selling Online Marketing Tools - Domain Names Begin with a domain name. Think this one through. What is the purpose and intent of your website? What will you name your website? Will it have the name of your business, a main product name, or describe the services you offer? Make it easy to remember, easy to type, and keep it relevant to the content you plan to add to your website. In simpler terms, your domain name becomes your internet address. Click on the gold "Domain Name" button to review a listing of the top internet domain registrars.

Basic Internet Selling Online Marketing Tools - Web Hosting You need a home for your website! Once you have registered your name name, you will need to find a home for your website! In the industry these are called web hosting companies, because they serve as the "host" for your website. Think of your web hosting space as your internet real estate. You will upload your "html" files, images, and style sheets to your "own area" of your web host. This is where you place the information which makes your website function.

Basic Internet Selling Online Marketing Tools - Email Marketing Use an email marketing program Key to your success will be your mailing list. You have to have a vehicle to gather names and email addresses to build your list of prospects and customers. When choosing an email marketing company be sure they offer an autoresponder feature because you will want to have messages (both selling and informational) ready to mail to them. You should never be at a loss for words when talking with your customers and prospects! Another important feature you will want is the ability to add surveys to your website.

And of course, you'll need customers. These tools will help you with that too!

To your online selling success,

Cheryl C. Cigan